Kate Torgovnick’s CHEER!: Inside the Secret World of College Cheerleaders was optioned to Warner Bros Television and Tom Welling Productions for development as a drama series for the CW, with Kevin Murphy (“Desperate Housewives”) attached to write. “I read the book, got halfway into it and said, ‘We have to do this,’ ” Murphy told Variety. “It’s a group of people that for them, it’s all about winning. Any time you have a series about people who want something desperately, it’s fodder for a fantastic soap opera.” Murphy will exec produce with Welling and A.J. Marcantonio, who heads up Welling’s company. Murphy said he imagines the show as a cross between Election, Saved and Heathers.