Lisa Cron
STORY OR DIE: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life (Ten Speed Press, 2021)
STORY GENIUS (Ten Speed Press, 2016)
WIRED FOR STORY: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Ten Speed Press, 2012)

Lisa Cron is a story coach and speaker who currently advises writers, nonprofits, educators, and journalists on the art and craft of story. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others. Cron has also served on the faculty of the School of Visual Arts MFA program in Visual Narrative, and since 2006 has taught in the UCLA Extension Writers’ Program.