Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First (’11) & Lead With We (’21). He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands.

He hosts the “Lead With We” podcast, available on United Airlines flights, & writes a column for Forbes.com as a longtime contributor to its CMO Network. 

Simon was ranked among Real Leaders magazine’s “Top 50 Keynote Speakers in the World” and consistently voted a “Top 5 Marketing Speaker” by speaking.com. He has keynoted or spoken globally at events such as SXSW, Conscious Capitalism, the UN Foundation, & Necker Island with Sir Richard Branson, as well as for companies such as Coca-Cola, Heineken, General Motors, JP Morgan Chase, VW Group, & the NHL.

Prior to founding We First, he spent 15 years as a writer, Creative Director, and Worldwide Creative Director at global advertising agencies such as Saatchi & Saatchi in London, Wieden & Kennedy in Portland, & Ogilvy in Los Angeles, working with clients including Nike, Motorola & Toyota.