Vanessa Patrick is a researcher and professor of marketing at the C.T. Bauer College of Business at the University of Houston. She has a PhD in business from the University of Southern California, and an MBA in marketing and a BS degree in microbiology and biochemistry from Bombay University in India. Her writing has appeared in the Washington Post and she has been featured in Thrive Global, Science Daily, Forbes, Harvard Business Review, The Ladders, LinkedIn, Southern Living, Psychology Today, and more.